Sustainability is a hot topic and, in the fashion industry, it is not just a corporate concern. Consumers are increasingly pushing the industry to produce clothing in a sustainable and eco-friendly way.
Recent studies have shown that shoppers want to see brands participating in environmental initiatives and are more likely to purchase from companies that do.
Payment processing platform, Stripe, has launched a tool to make it easier for merchants to do something for the environment. Stripe Climate allows companies to set a percentage of a transaction to contribute to emerging carbon removal technologies.
Stripe Climate is currently available to U.S. users only, but there are plans to expand the solution to all countries where Stripe operates.